“Poil de carotte” is a famous autobiographical novel by Jules Renard and became a popular nickname in France for redheaded children. Being called “Carrot” at School was probably not easy for Alexandra. But this difference has presumably pushed her to develop her creative skills and bring this poetic “Carrot” to life.
Carrot is now her brand; her business and the “Cie” are the animal soft toys that were her first launched products. These little and cute creatures are now part of the team and are the “Big Brothers” of a larger range for babies and bigger children. Carotte & Cie includes multifunction blankets, bibs, pillows and other decorative items.
She stands out from the crowd by defending important values:
– Keep it Local – It’s 100% made in France in order to maintain textile jobs in France and get from her supplier a guarantee of quality as well as reactivity
– Produce it in an artisanal manner– She is creating the illustration. She is inventing the original shapes. She is choosing the best fabrics and using a business local garment to produce her collections in limited quantities.
– Be Socially Responsible and Environmentally friendly – All the fabrics in the collection are made in 100% certified Organic cotton: Oeko-Tex.
The ink used to print the illustrations is certified GOTS (Global Organic Textiles Standard)
Alexandra, the designer, unveiled her recent pop-up store in the North of France where she presented for 3 months, her complete new collections and gave a taste of her unconventional , slightly vintage and poetic world.
She revealed me few secretes on how she created these products…
Where she finds her inspiration
Mainly from her hometown in the North of France. She’s managing to transform some elements from her daily life: the clouds, the rain, the factories, the red-bricked houses…into beautiful objects.
She is also inspired by the current trends and creates a range, which captures the spirit of the times corresponding to the needs and desires of today’s parents.
In her current collection, she has been inspired by Scandinavia and its pastel colours for her “Fairy Scandinavia” collection
She likes the Chevrons pattern, that’s the reason why she used it in her “Men at Work” and “Jurassic Safari” collections
She uses the bright and reviving colours of citrus fruits in her Tutti Fruitty collection.
Her creative process
She is designing the whole products: colours, patterns, shapes…and is using a local garment for the production of limited editions.
Everything is handmade.
Here is the birth of Etienne the red reindeer in Alexandra’s workshop
The needle in the hand, a pencil and a pair of scissors…Alexandra is ready to assemble the different pieces of her yellow giraffe.
And Ginger the sweet giraffe is appearing and would love a cuddle!