I was happy to be back to Playtime as I really started my quest of the best and unique French brands at the last edition in January.
Playtime is one of the most creative international children’s & maternity trade show. It takes place in 3 major cities for fashion: Paris/ New York/ Tokyo.
This summer, the decor was transporting us to the joyful world of children allowing a rest in the 4 trend spaces. The fantastical Luna Park universe with all the codes of this amusement park created a playful atmosphere.
There are a lot of amazing brands packed into one place. Fortunately, I was only looking for French brands but I still spent nearly 3 full days there to see all of them.
Because I couldn’t show you everything, I have made a selection of some of my discoveries and their new lines.
Lucien Zazou and its poetic new collection “Orlando”. The ultimate comfort!
Point à la ligne and its new “Made in France” range. I was happy to hear that we can still develop local production.
Maravilla and it new ‘Ikat’ collection. This specific dyeing technique make the pattern of every piece of cloth unique.
Jack n’a qu’un oeil and its new limited edition – Love this bear and its Flower eyes!
Anatology‘s new tribe collection for wild babies. Discover the african masks, the giraffe and Maasai necklaces.
Chupeta and its new range of shoes made of cork. So chic, flexible and comfortable!
A luxurious accessory from mesminimuses to transform your little one’s outfit!
Thao Van and its collection celebrating and inspired by the origin of her 2 adopted children (Vietnam)
Leontin and its elegant first baby shoes inspired by the famously Lyonese luxury woven silk ties
DguiZ and its fancy dresses and costumes that could be used every day
Deuz and its small tents. The toys can now also play to Hide & Seek!
Minikane and its stylish range of baby doll strollers in coated cotton. Ideal when it’s raining outside!
Mercilili cardboard decor with famous French nursery Rhyme “Les 3 petits cochons”, “Le petit chaperon rouge”…Try to find the others!
The new reversible MyuM fruits. The hand crocheted flowers can now become a strawberry, an apple or a tomato. Make your choice!
The Perfect and ecological beach kit from Le coq en Pate made with Algoblend.